Minimee National Franchise Program Planned

Babies are big business, with Australians spending around $3billion on baby products and clothing a year*. Now for the first time, renowned babies and kids store Minimee has launched their franchise rollout program to the Australian market. This trusted and Australian owned company is offering an exciting business opportunity, the chance for potential franchisee owners to tap into this lucrative market. 

The total expenditure on baby products and services has increased by 14.5% over the past five years. Most parents spend on average more than $10,000 on their baby in the first year**. The baby and children’s market has a huge growth potential for a business and with franchise businesses far more likely to succeed than stand-alone ventures, a Minimee Franchise has the potential to be a sound investment. 

Minimee Co-Founder and Director, Meri Mardon said, ‘Owning a Minimee franchise is an ideal way for savvy entrepreneurs and mumpreneurs to set up under an already proven business model. We have had constant enquiries from business owners and mothers who have wanted to set up a profitable baby business, but don’t want the risk of the unknown and the difficulty of breaking into the market. With our years of combined experience we have done all the ground work, we know what works and what doesn’t. With our franchise program we take the stress and guess work out of the equation.’

A Minimee franchise opportunity offers a complete and comprehensive support system that includes training, exclusivity, industry knowledge, brand recognition, ongoing supplier relationships, branding, marketing and PR, and ongoing support and assistance. This is a business enterprise with a unique chance to reap the benefits of joining a larger company and operating within the support and framework of a proven business model.

Australian parents want the best for their children and therefore are prepared to pay for quality and craftsmanship. The baby industry is a lucrative market especially at the high end where it is increasingly difficult to obtain an account with the more exclusive, in demand worldwide brands. What separates Minimee franchises from others on the market is that Minimee has more than just access to these brands, but has exclusive designs from the biggest brands like Bugaboo that no other store in Australia has access to. Such as the Andy Warhol Butterflies collection which is exclusive to Minimee.

The flagship franchise store, Minimee Crows Nest, has grown with the exponential growth of young families in the Lower North shore. Sales have more than tripled since the first year of operation, in 2008 and so has the number of customers.

Minimee opened their first store in Leichhardt, Sydney, in 2006. The business has grown into two huge Sydney stores in Camperdown and Crows Nest and an online shopping portal that ship across Australia. Minimee are one of the largest providers of baby brands in Australia, stocking over 100 trusted baby and child brands, such as BabyBjorn, Bugaboo, Phil and Teds, and Boori, to Mamas&Papa’s, Joolz, Storksak and Oeuf. The business offers, in-store services including car seat fitting, demonstrations, package deals and VIP programs, as well as onsite Nursery Consultants with the most up to the minute training on all products and new baby safety developments.

For more information of the Minimee Franchise opportunity visit the website on: or or call Toll Free: 1300 701 442

* (not including food and childcare) Source IBIS World

** Source babycentr