Mister Minit Celebrates 60 Years of Problem Solving
From a single ‘while you wait’ heel bar in Brussels, to a global retail franchise – Mister Minit this year celebrates its 60th Anniversary. From humble beginnings, the retailer has evolved over half a century, and today fixes more than more than 10 million jobs each year in Australia, New Zealand and South East Asia.
From repairing designer pumps, stiletto heels and work boots, Mister Minit has diversified into a comprehensive range of personal and household services.
“Quality shoe repairs continue to be a large part of what we do, however many of our 4 million local customers each year also visit Mister Minit stores for our wide array of other services. Our brand has become synonymous with ‘real people fixing problems’,” said Chief Executive Officer, Mark Rusbatch.
Key cutting, personalised engraving and watch repairs are among the most popular services, with customers also visiting the retailer for mobile phone screen replacements and a choice of gifts. Since expanding into car keys and remote controls 20 years ago, Mister Minit has also become the market leader of spare car keys in Australia and New Zealand.
“One of the fastest growing trends right now is ‘do it for me’ and Mister Minit is equipped to be able to make the lives of time poor customers that bit easier by fixing their problems quickly and cost efficiently,” said Mark.
There are now more than 300 retail stores across Australia, New Zealand, Singapore and Malaysia with new company and franchise stores opening each year.
“It is wonderful to be celebrating our 60th Anniversary, and as we move through the next decade, we look forward to ‘fixing even more problems for more people’,” Mark finished.