Business Franchise Australia


Muffin Break announce new ‘Deliteful’ range approved by Weight Watchers

Health-conscious Aussies are in for a treat with the news that Muffin Break has introduced an extended range of Weight Watchers approved meal options in stores around Australia this week.

Although famous for muffins, Muffin Break continues to respond to consumers’ demand for healthier alternatives and is the only major bakery-café brand in Australia that offers Weight Watchers-endorsed products.

Since 2006 Muffin Break has offered customers a lighter ‘me moment’ with the Weight Watchers-endorsed muffin range and now the family-favourite bakery-café is growing its healthier options menu even further.

Joining the existing popular Weight Watchers-endorsed muffin range are fruity fresh smoothies, ‘deliteful’ tea cakes and satisfying wraps that are freshly made on-site in Muffin Break cafés – all fewer than 9 ProPoints values each.

  •  Smoothies- Mango, Mango and Mixed Berry, Mango and Banana ALL equal to 2 ProPoints values each
  •  Wraps- Chicken Mustard Mayo, Herb Chickpea Pattie & Salad, Tuna Mayo, Turkey & Apple Coleslaw all equal to 8 or 9 ProPoints values each
  • Tea Cakes- Carrot, Banana & Caramel, Mango Orange & White Chocolate ALL equal to 4 or 5 ProPoints values each
  • Muffin Range- Cranberry & Blueberry, Passionfruit & Pineapple, Chocolate Raspberry, Peach Cinnamon, Chocolate Orange, Raspberry Apple, Strawberry Chocolate ALL equal to 5 or 6 ProPoints values each

“We are delighted to be offering our customers an even wider range of healthier eating options of some of our favourite products. With a growing societal trend towards living a healthy and balanced lifestyle, we have recognised that our customers sometimes want a healthier choice which doesn’t compromise on taste or experience,” said Muffin Break National Brand Manager, John Macphail.

“Muffin Break is a much loved “treat” destination and we will continue to provide our customers with choice, including for low-fat, gluten-free and Weight Watchers endorsed products. By introducing this extended range of Weight Watchers-endorsed products, our customers can make more informed decisions about what they wish to eat when visiting us,” added Mr Macphail.

As an added bonus, customers who purchase a small coffee and a Weight Watchers-endorsed tea cake will each receive a FREE nail polish in Muffin Break’s signature ‘berry’ colour – while stocks last.