Muffin Break has once again topped Roy Morgan’s annual Customer Satisfaction Awards, proudly taking out the coveted Coffee Shop of the Year 2024 award for the third consecutive year. This also marks the sixth time since 2012 that Muffin Break has received this prestigious title – a testament to the brands continued commitment to quality, service, and customer experience.
This respected award celebrates outstanding customer service in the café industry and represents a significant achievement for the entire Muffin Break network.
Muffin Break’s CEO Richard Goodman said:
“We’re delighted to receive this award on behalf our incredible Franchisees and their teams. Every day, they bring more than just great coffee and freshly baked food – they bring care, energy and a personal touch to the customer experience.
At Muffin Break, we believe in creating small moments of joy, and this recognition reflects the meaningful connections our teams build with customers right around the country.”
Roy Morgan, one of Australia’s most respected independent research agencies, has over 75 years’ experience in capturing consumer insights. The Roy Morgan Customer Satisfaction Awards are based on data from the agency’s ongoing Single Source survey of more than 60,000 Australian customers annually.
Muffin Break’s consistent performance in these awards reaffirms its reputation as a leader in customer satisfaction in the Australian café sector.