Muffin Break is giving coffee lovers the chance to win their daily cup, every day for a year, in the latest campaign by the premium bakery-café.
After Liking Muffin Break’s Facebook page, entrants can take part in the ‘Win Your Daily Cup’ competition for their chance to win.
The competition entry form asks people to build their daily cup of coffee, sharing their preferred size, style, milk and strength. Once complete, entrants receive an image of their daily cup, which they can share with family and friends via Facebook, Twitter and Google+.
Muffin Break National Brand Manager John Macphail said the early results from the ‘Win Your Daily Cup’ promotion are showing this type of social media campaign really resonates with the brand’s customer base.
“Since the ‘Win Your Daily Cup’ competition opened a few days ago, we have received more than 10,000 entries. This positive start to the campaign is a reflection of our very loyal customer base, with many visiting us each day for their daily cup of coffee,” said Mr Macphail.
“The campaign will run until the 24th March and I encourage new and existing Muffin Break customers to not only enter the competition online via our Facebook page but to visit one of our stores across the country to try our signature blend for themselves,” added Mr Macphail.
Muffin Break’s Master Roaster travels across the world to source the highest-quality Arabica beans, which are then freshly-ground in the brand’s own bean-roasting facilities in Melbourne to produce Muffin Break’s signature coffee blend. Trained baristas in each Muffin Break store then extract the ideal espresso shot in order to create the perfect cup every time.
Customers who visit a Muffin Break café anytime up until Saturday 24th March will be able to enter the in-store competition simply by registering online with the Muffin Break Loyalty Club, opting-in to receive Muffin Break’s e-newsletters and purchasing a cup of coffee during the promotional period. Every Muffin Break store will award a customer with their daily cup free for a year.
Coffee lovers with membership to the Muffin Break Loyalty Club have another reason to rejoice, receiving a free coffee with every fifth purchase – unlike members of competitor coffee-chain loyalty schemes which generally call for a much higher number of prerequisite purchases.