Business Franchise Australia


Narellan Pools makes key appointments in growth phase

Narellan Pools has appointed learning and development expert Amber Mackellar as National Learning Manager as the brand gears up for aggressive growth.

As Narellan Pools’ sales grow in double-digits annually, the iconic brand is on a mission to recruit and develop franchisees to service all remaining markets across Australia.

“In a big shift for the brand, we have moved our recruitment strategy away from traditional sources – pool builders and landscapers – and toward business people,” says Narellan Pools Chief Operating Officer, Peter Baily.

“Over the past 40 years we have come to know that our clients expect a premium level of service and we understand how important it is to boast a franchise network focussed not only on delivering a premium product to a high quality but also providing a world class client experience.”

To achieve this Narellan Pools introduced a new and incredibly popular concept: Pool School, headed by Mackellar. She comes with extensive corporate experience in designing and delivering leading-edge training, most recently with Optus.

During a Pool School immersion course that runs over a number of weeks new franchisees (regardless of their industry background) learn everything from the sales process through to installing a pool.

“Covering everything from access and excavation considerations to scheduling, Pool School is designed to ingrain new recruits with all of the knowledge necessary for success,” says Amber Mackellar, Narellan Pools’ National Learning Managing.

“That way we can ensure that regardless of the background of the individual, we deliver the learning they require to optimise their Narellan Pools business.”

Recent franchisee recruit Anders Carlsson, is a great example. The Narellan Pools Central Coast franchise owner comes with over 15 years management experience spanning start-ups to large multinationals in Australia, Middle East and the UK. Perhaps surprisingly, none his experience to date is in the swimming pool industry. Yet, with Pool School under his belt, Anders is showing incredibly strong sales well before the season’s peak.

“This is just the beginning,” says Baily. “Over the next 12 months, with a focus on filling all remaining territories, Narellan Pools is also committed to expanding this industry knowledge into regional areas within Australia, creating employment outside of key city centres.”

We expect enrolments into Pool School to be at an all-time high.


About Narellan Pools

Narellan Pools has been in the business for more than 40 years and is now recognised as an iconic Australian swimming pool brand and global company that covers a range of industries including manufacturing, franchising and construction.

The company has already captured global attention due to the exceptional manufacturing, construction and approaches that it uses for innovation. Narellan Pools also has the widest selection of fibreglass pools, varying in colours, shapes, and sizes.

Narellan Pools has a network of experienced and highly-qualified pool builders that are dedicated in providing superior quality products to ensure customer satisfaction.

Enquire about a Narellan Pools franchise and get a free quote.


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