Poolwerx, the world’s largest global pool service franchise, is delighted to announce the appointment of highly renowned franchise executive Tracy Steinwand to the Poolwerx Global Board of Directors.

Ms Steinwand brings outstanding franchise experience right across Poolwerx’ Australian, New Zealand and United States landscape. With over two decades of industry experience, specifically within franchise development and learning and development, Ms Steinwand’s appointment will help to grow Poolwerx in its
existing markets and continue to amplify its global potential.





No stranger to the Poolwerx brand, Ms Steinwand was already connected with Poolwerx CEO and Founder John O’Brien, watching the business expand into new regions.

“I’ve known John for many years, seeing him at industry events and noticing how incredibly passionate he is about the brand,” says Tracy. When he offered me the chance to join the Board, it was a fantastic invitation, and now I get to help the company get to where it’s going next.

“I love that regardless of what you’re selling, whether it’s sandwiches or pool services, franchising is a people’s business. We look at how to help franchisees grow and develop their business by providing them with a service or product consumers want. Poolwerx brings organisation to a disorganised industry. We’ve put together a growth plan, so there is clear professional development for franchise partners and their businesses, which is actually unheard of in the pool industry anywhere else.”

Ms Steinwand will also share her business knowledge of the US market, which can be applied ahead of time in Australia. “There is so much innovation over here in the US, once we’ve got that basic critical mass, we’ll be able to take advantage of the fact that this is such a big market and we’ll share it with the Poolwerx team in Australia and New Zealand.