Business Franchise Australia


New Hairhouse Warehouse Concept Store at Pacific Werribee

The fresh new face of Pacific Werribee is the ideal home for the Hairhouse Warehouse family’s latest addition – and it’s a store with a difference. The brand new Hairhouse Warehouse offers a glimpse into the brand’s future, with a new concept that will revolutionise the way in which customers interact with products.

Pacific Werribee has been undergoing a massive redevelopment since early 2014, designed to cement the centre’s position as the leading shopping destination of Melbourne’s west. Franchisees Gerhard Herzig and Duane Merchart saw the centre’s redevelopment as an opportunity to roll their two existing Hairhouse Warehouse stores into one concept store.

“We had a regular Hairhouse Warehouse store and a Hairhouse Warehouse Express,” Duane explains. “With the plaza’s new identity, the idea of a concept store made so much sense.”

Despite having been with Hairhouse Warehouse for nine years, the franchisees still received the full support of Head Office when they made the decision to redevelop.

“You don’t realise you need head office support until you open up a new store,” Gerhard says. “The head office team provides everything you need to get the job done. Professionalism is a word that comes to mind – they are amazing.”

“We love the fact that Hairhouse Warehouse are the leaders in the industry,” Gerhard says. “The brand has come a long way in dominating the marketing in the past few years.”

“We also love the people Hairhouse Warehouse attracts,” Duane says. “The customers, the franchisees, and the employees are all of the highest calibre, and young apprentices want to be a part of the brand.”

Gerhard and Duane come into the store almost every day. They love the vibrant atmosphere, and enjoy motivating their team.

“You’re only as strong as your weakest team member,” Gerhard says.

Hairhouse Warehouse is expanding right across Australia and is on the lookout for new franchisees.

“Our franchisees come from all walks of life,” says the group’s Franchise Development Manager, Peter Fiasco. “You don’t need hairdressing experience to have a successful Hairhouse Warehouse store. You need business acumen, a commitment to excellence, and a love of working with people.”

If you would like to find out more about franchising opportunities with Hairhouse Warehouse, call Peter Fiasco for a confidential discussion on 0451 370 060 or email

Hairhouse Warehouse Werribee Concept Store opened on June 8, 2016.