NEW PARTNERSHIP DRIVES DELIVERY COSTS DOWN FOR HOSPITALITY VENUES
Local tech company Bopple, which provides the online platform for some of the world’s most popular hospitality venues, has partnered with $55 billion on-demand delivery service DoorDash,providing commission-free delivery for all Bopple-powered venues.
The partnership marks a big step forward for local hospitality venues, many of whom have had to adapt to online delivery during the pandemic but struggled with the associated costs or marketplace commissions.
Bopple clients, including Gelato Messina, Belle’s Hot Chicken and Zambrero, will now have access to DoorDash Drive’s white-label delivery offering, allowing them to access the company’s network of drivers and technology while maintaining control of the ordering process, and without paying overhead or marketplace commission fees.
Delivery fees can be passed on direct to the customer, while DoorDash handles overhead, liability and provides real-time tracking.
The move is a response to the growing need for hospitality venues to have an online presence and delivery capability, as bricks and mortar shops struggle with lockdowns and decreases in capacity limits.
In March 2020, at the start of the pandemic in Australia, a business created an account every two seconds on the Bopple platform. That same year, according to Roy Morgan Research, more than a quarter of the Australian population ordered online food delivery.
Angus McLachlan, CEO and co-founder of Bopple, says the partnership with DoorDash is an easy, convenient and efficient delivery option for restaurant and café operators, who can take more orders, keep staff in the venue instead of sending them on deliveries, and avoid high commission fees.
"Bopple is dedicated to providing restaurants access to the tools they need to start, run and grow online, especially during this challenging new business environment. This partnership makes delivery an easy option for small businesses. They can split the cost of delivery with customers or pass on the full amount, and DoorDash handles the logistics so venues don’t have to,” said McLachlan.
With more than 22,000 business stores across Australia, reaching over 82 per cent of the population with its driver network, DoorDash Australia’s general manager Rebecca Burrows says they are well-placed to bolster Bopple’s service offering for its clients.
“DoorDash is committed to supporting hospitality venues, and this partnership allows us to do that by providing our infrastructure and network to help them reach more people, without the added costs. We can offer venues of all sizes peace of mind that they can meet the rapidly changing needs of their customers without worrying about the complex logistics or the impact to their bottom line,” said Burrows.
To find out more about the integration between Bopple and DoorDash, visit https://bopple.com/doordash-drive/