New swim school franchise sites book out before opening


A significant demand for swim school placements is seeing new swim school franchises fill all available classes before they’ve even opened their doors, according to the JUMP! Swim Schools franchise network.



At Marsden Park, which opened on Monday 31st January, 431 memberships have already been signed before the doors are open – a new JUMP! record.


The response was so overwhelming that the marketing that was being done had to be suspended. 


Meanwhile, at JUMP! Swim School Armstrong Creek, which is due to open in March, there are already over 800 parents who have registered their interest. This interest has primarily been generated by onsite signage.


JUMP! Swim Schools CEO Mark Collins said there is a huge demand for swim schools at the moment. 


“Parents are very keen to get their kids to swimming lessons after lockdowns have kept kids out of the water and swim skills have dropped,” said Mark.


“Australia needs more swim schools – we’re working hard to get new franchise sites open across Australia. Our schools are boutique with small classes, and we just need more of them!”


Location also plays a big part in the successful openings, said Mark.


“We’re helping franchisees open sites in areas that are seriously lacking swim facilities. Our operations team works really hard to conduct the necessary research and identify territories like Marsden Park and Armstrong Creek across Australia.”


JUMP! Swim Schools is also conducting a recruitment drive because more swim teachers are needed nationally.


“For those looking for a career change and people who love working with kids, this could be a great opportunity. It’s a flexible and rewarding role and many of our swim schools are also providing financial and other assistance to get people qualified to be swim teachers.”


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