Noodle Box is excited to announce the opening of its first restaurant in the Middle East. The restaurant, situated in Riyadh, Saudi Arabia is the first of four to open in the region this year, as part of a wider 5 year, 65 restaurant deal that Noodle Box struck with master franchisee Himmah Foods.
Noodle Box has partnered with the well-established Himmah Foods, a subsidiary of Al Himmah Group, to bring the Noodle Box brand to the Middle East.
“Himmah Foods is constantly searching for premium concepts with an added value that can cater to the growing and young population of the region and their changing lifestyles. Noodle Box is a proven concept, which has emerged in Australia. We both have a shared vision towards the region and are working closely together to enhance the Asian food segment in the region,” said Dr. Abdulaziz Albabtain.
Big things are on the horizon for Noodle Box in the region. Following the opening of its first restaurant in Riyadh, in June this year, a further three are planned to open in the Kingdom of Saudi Arabia (KSA) within the course of 2014. A roll-out plan will follow this over the next three years that will see the brand open 65 restaurants across Gulf Cooperation Council (GCC) regions.
“Noodle Box is delighted to have partnered with Al Himmah Group to open the first of many Noodle Box restaurants in the region. We believe Noodle Box’s authentic, Asian street food, cooked in an open wok kitchen and served in a relaxed restaurant environment will be a hit with the guests” said Ian Martin, CEO Noodle Box.
