Noodle Box’s international expansion plans continue with the opening of its third restaurant in the Middle East. The restaurant, situated in Arcadia, Riyadh, Saudi Arabia is the third to open in the region this year, as part of a wider 5 year, 65 restaurant deal in the Gulf Cooperation Council (GCC) regions that Noodle Box struck with master franchisee Himmah Foods.
Noodle Box has partnered with the well-established Himmah Foods, a subsidiary of Al Himmah Group, to bring the Noodle Box brand to the Middle East.
“Himmah Foods is constantly searching for premium concepts with an added value that can cater to the growing and young population of the region and their changing lifestyles. Noodle Box is a proven concept, which has emerged in Australia. We both have a shared vision towards the region and are working closely together to enhance the Asian food segment in the region,” said Dr. Abdulaziz Albabtain.
“We are delighted with the response from our guests to our Riyadh restaurants, and it certainly goes to show that the language of Noodle Box is an international one,” said Ian Martin, CEO of Noodle Box. “Our partnership with the Al Himmah Group has proven to be very positive alliance, and we are pleased with the way our working relationship has developed.
“Noodle Box’s authentic, Asian street food, cooked in an open wok kitchen and served in a relaxed restaurant environment is winning everyone over.”