Noodle Box opens second store in Mauritius

Following their success in Australia, Noodle Box has announced it is accelerating its international expansion strategy.

On the back of the the opening of their first restaurant in Mauritius in Sept last year, Noodle Box have announced the opening of their second international
restaurant in the Bagatelle – Mall of Mauritius complex.

Noodle Box have partnered with Hyvec Food Ltd. who expect to open their 3rd Noodle Box restaurant by the end of September 2013.

“The aim of Hyvec Food Ltd is to position key international brands in the most popular malls of Mauritius. Bagatelle is one of these malls, centrally located, with probably the highest footfall on the island and famous for its open and spacious food  court layout. It is also a place where tourists visit and the young generation hang out, with its cafes and branded shops,” said Tanvir Adamjee, Managing Director, Hyvec Foods Ltd.

“Mauritius is a multicultural island, hence food habits have been diversified amongst cultures. The Mauritian people have accepted fried noodles and fried rice as part of their cuisine. It’s freshly cooked, quick to serve and is inexpensive. The Noodle Box concept fits in well because of existing eating habits, the choice of new Asian inspired flavors, the packaging and also as an international brand it is to say ‘in’ for the young new generation to eat this type of food in a food court as it is branded,” said Tanvir Adamjee.

Further international expansion is on the horizon for Noodle Box with the first of 2 restaurants to be opened in Saudi Arabia in January/February 2014. Noodle Box have partnered with master franchisor Dar Al Himmah for Food Ltd in a deal struck to bring 65 restaurants to 5 Middle Eastern markets over the next 7 years.

“We are delighted to have partnered with two outstanding groups to commence our international expansion. We are confident that Noodle Box’s flexible format will prove extremely successful internationally and we look forward to identifying and working with new partners to build the Noodle Box brand to other markets in the Region,” said Ian Martin, CEO Noodle Box