Australia’s favourite cake experts, The Cheesecake Shop, have lifted the lid on a new, modernised brand. Synonymous with great-tasting cakes and desserts that are enjoyed by hundreds of thousands of loyal customers each year, The Cheesecake Shop is on a mission to connect with even more Australians through a sweet brand rejuvenation.
A bold new logo, a major TV commercial, new store fit-outs, broader cultural relevance, refreshed values and a new tagline are all being served up under the new look and feel. The Cheesecake Shop announced the exciting rebrand was just one of many plans in the pipeline to accelerate the Company’s growth and development, following extensive customer research.
CEO of The Cheesecake Shop Scott Bush said it was exciting to join franchisees on this brand refresh journey and witness the start of a transformative new era for a company rich in history and nostalgia. “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel,”
“We remain committed to delivering cakes, desserts and sweet treats for all of life’s special moments and for even day-to-day indulgence. The brand refresh celebrates our most prized ingredients of all – our customers, franchisees and team members – and reminds us why we do what we do.” Mr Bush said.
For more information, visit www.cheesecakeshop.com.au