One In 10 Make Bee-Line For New Retailing Technology


Bedshed is forging ahead with the rollout of its Australian-first retailing technology, installing new IT functionality in stores for the benefit of customers and the business.

Bedshed’s new in-store internet touch screen kiosks provide customers with everything from product catalogues to a virtual wish list and the capacity to develop customised PDF brochures on their desired products.

The technology, first installed in Joondalup in suburban Perth, was recently introduced into the company’s first Melbourne store at Moorabbin.

Bedshed Chief Operating Officer Gavin Culmsee said early indications showed one in 10 customers were using the technology to assist them in their purchasing decisions.

“We’ve already seen a handful of customers create PDF brochures, emailing them from the in-store kiosk to home for a post-shopping collaborative discussion and decision with their family,” he said.

“We expect more and more of our customers to take advantage of this technology as they begin to understand how it can improve their shopping experience.”

“From a business perspective the data will enable us to market our business to customers via subsequent direct mail activity,” said Mr Culmsee.

Mr Culmsee said the technology would be offered to the company’s entire franchisee network. “It’s a decision for our network of franchisees throughout Queensland, New South Wales, Victoria, South Australia and Western Australia,” he said.