More than one million Australians have downloaded 7-Eleven’s world first fuel app since its launch in 2016, collectively saving more than $4.5 million on fuel purchases.
According to 7-Eleven Digital Manager, Paul Wallace, the app gives customers the ability to take control of their savings.
“The 7-Eleven Fuel App lets customers lock in 7-Eleven’s best local price, and then redeem it at any 7-Eleven store Australia wide within the next 7 days. We’ve found the average saving for redeemed fuel lock vouchers is about $4.59,” Mr Wallace said.
“By locking in when fuel pricing is lower in the market, and filling up when it suits them, our app makes saving on fuel purchases convenient for our customers.”
Consumers can also use the app to search and compare 7-Eleven’s local prices when they are choosing where to stop for fuel.
“The fuel app provides consumers with near to real time data on what our fuel prices are in the area they are in. More than 16 million best local price searches have been completed, empowering consumers to make informed choices about buying fuel.”
Mr Wallace said 7-Eleven customers are also taking advantage of the app’s free product offers and discounts to maximise their savings.
“It’s a focus for 7-Eleven to provide our customers with great value. The fuel price lock is a great way to save on fuel, but it has savings for customers who aren’t filling up the car too. Any customer with the app can save with discounts and free offers on our in-store range of products. Over 700,000 fuel app only offers have been redeemed by our customers.” Mr Wallace said.
The 7-Eleven Fuel App is available now to download from the App Store or Google Play. For more information on the 7-Eleven Fuel App http://www.7eleven.com.au/fuel-app