Business Franchise Australia


Paul Sadler Swimland splashes out for 10 Millionth Swim

Paul Sadler Swimland will be celebrating an amazing 10 millionth swim this year – an unprecedented milestone for the 14-site franchise, which commenced operation in 1972.

To celebrate the milestone and thank its loyal customers, Paul Sadler Swimland will be running a major prize draw that will see one lucky Swimland family take home $10,000 in cash.

Fourteen families will take part in the major prize draw, where one member of each family will have the chance to collect a key that unlocks the treasure chest to the cash prize.

In addition, every swim school will also surprise one lucky family with a year of free swimming lessons that can be enjoyed by each child in the family.

Company founder and leader in aquatic education, Paul Sadler said he never imagined his dream of opening his own swim school would grow into a successful national franchise, which sees almost 30,000 swimmers participate in lessons each week.

“Although the years seem to have flown by quickly, I can pin-point every hurdle and every achievement we’ve had to date. I’m so proud of my team and how far we’ve come since the opening of the first Paul Sadler Swim School in 1972, and I’m excited to celebrate this milestone with them and every Swimland family.

“Paul Sadler Swimland is one of Australia’s most successful and fastest growing swim schools, and we are passionate about teaching Australian children the vital life skill of swimming,” says Sadler.

In 2014 Paul Sadler Swimland looks forward to offering families even more opportunities to learn to swim with the availability of more swimming lessons and locations.

For further information, contact Seona Wheeler at Paul Sadler Swimland on (03) 9764 5759 or go to