In one of its most innovative and exciting new product moves, Pizza Hut has launched the Cheeseburger Crust Pizza – combining two of Australia’s favourite foods into one.
Pizza Hut Australia general manager Graeme Houston said: “This amazing new product will blow burger and pizza lovers away. It’s delicious, it’s fun and we’re still trying to figure out the best way to actually eat it. Burger first or pizza first?”
The Cheeseburger Crust hit stores nationally today, with WA to follow on March 18.
Made with eight Australian beef patties with tasty cheddar cheese on top, nestled into the golden crust of Pizza Hut’s mouthwatering large pizzas, the Cheeseburger Crust Pizza is available with any of your favourite toppings for an additional $3.
To assist with the launch, Pizza Hut even appointed its first-ever Pizza Hut Burger Expert. Charlie Clifton who beat more than 280 other applicants, including police officers, senior managers, competitor fast-food employees, and professional and amateur chefs who all submitted some seriously creative applications.
Pizza Hut Burger Expert Charlie Clifton said: “I have somehow landed the greatest job ever, paid to spruik a seriously amazing pizza – the Cheeseburger Crust. I always said I’d make money out of loving pizza and burgers, and here we are!”
In celebration of the launch, Pizza Hut is giving away a months’ worth of free pizza to seven lucky competition winners. For details visit Pizza Hut Australia’s Instagram and Facebook pages.