Plus Fitness 24/7 Forms Retail Alliance with Costco Wholesale
Costco Wholesale, the seventh largest retailer in the world with 602 warehouses globally, generating over 1.9 million transactions per day, have joined forces with Plus Fitness 24/7 as part of launching their ‘Ticketed Item’ sales in Australia.
With gym memberships making up 24 per cent of all Ticketed Item sales in the US, this is a first for the Australian Fitness, and Retail Industries.
Plus Fitness Franchisor Nigel Miller said; “To align ourselves with such a major player in the retail space is exciting for our brand and to be the first chain of gyms in Australia to have its memberships sold in a true retail environment is also very exciting.”
Nigel went on to say, “This retail strategy has enabled us to open up our membership sales and expose our brand to a whole new market which is of great benefit to our franchisees.”
The program was launched on the 17th of January 2013. Costco customers are now able to purchase their Plus Fitness 24/7 gym membership in store, then simply take it to their closest Plus Fitness 24/7 to activate it.
Nigel said that sales of memberships at Costco Wholesale stores in Australia are already exceeding expectations.