Following a successful recent brand refresh, Plus Fitness has revealed its plans for expansion this year, with ten new clubs set to open across Australia, New Zealand and India. The franchise is continuing to expand its footprint and is on track to becoming one of Australia’s largest fitness offerings.
Having surpassed 200 locations across ANZ, current growth targets are to reach 300 clubs and 300,000 members. Members are the core of the business and its growth strategy, and it is crucial to build relationships where staff understand and support customer goals, struggles and achievements. This year will see 100 further clubs transformed with the modern and vibrant Plus Fitness branding for a better customer experience.
The updated interior finishes are a minor element of the overall redesign, which is a necessary complete reinvention of the Plus Fitness brand. Providing high quality gyms for members to train in is vital to remain competitive and continue to grow. Furthermore, the new tech offerings provide all the necessary tools to build everlasting relationships with members.
Gordon Martin, General Manager, Plus Fitness said, “Plus Fitness has implemented innovative technologies into our business to assist franchisees. ‘KeepMe’ is a platform that empowers franchisees to increase revenue at every stage of the membership journey – from attracting and converting new members, to keeping them around for longer and providing them with services that they love.”
Plus Fitness is currently looking for new franchisees in Victoria and Queensland, as well as international growth partners.