Poolwerx on a roll with acquisitions in the USA


Australia’s largest pool and spa care franchise Poolwerx has finalised its next round of acquisitions in the United States. This week Poolwerx acquired the retail and residential servicing and maintenance divisions of Vivo Pools, with operations trading as SC Pool & Spa Works in California, Crystal Tech Pools in Arizona and Citrus Pool Services in Florida. The acquisition adds two retail stores, a warehouse operation and 40 more mobile service and maintenance units to the Poolwerx USA business.

Founder and CEO John O’Brien said this was the ideal next step for the business in its USA aggregation strategy; ‘this is the perfect addition to our USA footprint as it enhances our presence of our existing 15 stores and 9 mobile units in Arizona, and offers us two other great foundations in the American Sunbelt region with California and Florida. This sets us well on the path for our franchise development targets’.

Poolwerx first launched in Australia 22 years ago and now boasts 85 retail and 300 mobile units across Australia and New Zealand. The Poolwerx USA business now has 17 retail and 49 mobile units across America.

‘It’s exciting times, we have only been in the USA for six months and we are on plan, on target, and aligned with our five year development vision to 2020. I certainly feel a bit like a kid in a candy store. The American industry has embraced our vision of organising the category through our franchise business model, and we have some incredible supporters’, added Mr. O’Brien.

Vice President of Franchise Development, Jeremy Winter, has been on his toes since Poolwerx launched March 1st this year, ‘this is a very exciting time for both Poolwerx and the Pool and Spa aftermarket industry in America. I’m blown away by the amount of encouraging and positive conversations I have with exceptional retailers and mobile operators everyday about joining us as Franchise Partners’.

John O’Brien echoes Mr. Winter’s comments, ‘We have an outstanding support team in the USA, and after being in franchising for two decades we know that outstanding support attracts outstanding operators to join the Poolwerx family. We have that in these great business units we have acquired in this deal, and we know that this will only lead to more great people joining us on our journey’.