Price Attack Makes Its Mark


Capitalising on its continued growth, this recession-resistant franchise is making its mark with a fresh new look. Owners Barry and Carol Jarred reveal Price Attack’s new logo and store design.

The owners and directors of national haircare retailer Price Attack, Barry and Carol Jarred, must have been extremely wicked in a previous life.

Since taking control of the brand in November 2007 there hasn’t been a moment’s rest as they have busied themselves with revitalising the Price Attack business. This process of renewal has been extended to the Price Attack corporate identity, and Barry and Carol are now very excited to reveal to Business Franchise Magazine the new Price Attack logo and store design.

The vibrant “P” and “A” (featured on cover) form the new logo and are reminiscent of stylised quotation marks reflecting the professional advice and communication Price Attack is famous for.

“We are extremely happy with the facelift we are giving Price Attack” says Carol Jarred. “The design is very clean, contemporary and fun but also reflects our strong emphasis on providing value”.

The unveiling of the new-look Price Attack commenced in August with the launch of the new store design at Price Attack Broadway in Brisbane’s Queen Street Mall on August 6. The move to a new store design and logo has been supported by extensive National advertising which has included an exciting new TV advertising campaign.

Those curious to learn what all the fuss is about shouldn’t have to wait too long. Price Attack is set to open 5 new stores and complete an additional 5 new shopfits by the end of the year. The high level of interest in the new store design from major shopping centres has also meant Price Attack has been able to secure sites in a number of new A grade locations.

Franchise Recruitment Manager, Kristy Ellis, says anyone interested in opening their own Price Attack is encouraged to make contact sooner rather than later, to avoid disappointment.

“We are in the enviable position of having a large amount of investor interest in Price Attack”, Kristy says. “In addition to the positive response from changes to our logo and store design, savvy investors have identified Price Attack as being one of the few franchised businesses in a position to benefit from the changes to the economic climate.”

To read more of this article grab yourself a copy of the November/December 09 issue of Business Franchise Magazine, on sale now at all good newsagencies.

Also in this issue:
How to Choose Your Franchise
Spotlight On Health & Fitness Franchises
Getting Your Bank Finance
Tips from Boost Founder
The Latest Franchise News   
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