Price Attack CEO John Pascoe joined players and coach Craig Starcevich at the Gabba in Brisbane to announce Price Attack as the new co-major sponsor of the AFLW team in a deal that will run for the next two seasons.

Mr Pascoe said Price Attack was an Australian owned company with a commitment to empowering women. “As women’s sport continues to grow in Australia, Price Attack is proud to be sharing the AFLW journey,” he said.

“Whether this is by providing employment opportunities in a thriving business or styling their hair for the next Zoom meeting: we are about creating confidence and our brand shares the values associated with women’s sport: inspiring, progressive, equality, inclusive, resilient and good for well-being along,” he said.

Lions AFLW CEO Bree Brock said it was a great boost for the Club to have re-signed Starcevich and it was equally as exciting to partner with a company like Price Attack that championed the needs of Australian women.

“Supporting women’s sport is so important and we are thrilled to welcome Price Attack to the Lions family,” she said. “We look forward to a great relationship and we encourage all members and supporters to visit their stores to buy some of their outstanding products.’’