Quest Apartment Hotels’ local business owners will take centre stage as the global serviced apartment operator unveils its new brand platform being brought to market with a multi-million-dollar omni-channel campaign.
Named ‘As Local As You Like It’ and responding to consumer appetite for authentic local experiences, Quest will invite guests to check in and check out the heart of the local scene, with their key unlocking a wealth of local knowledge, thanks to the company’s network of owners who live and work in the communities they operate.
The new brand platform arrives ahead of an expected surge in domestic travel, as the hard-hit hotel industry welcomes a return to more normalised operations.
“The past 19 months have taken a great personal toll on individual business owners and their dedicated service staff in the Quest network, and I’m continually taken aback by the resilience that’s been demonstrated to date.”
“Despite the ongoing hardship, our purpose is to make corporate stay effortless. Our new brand platform which aims to build a stronger emotional connection with consumers is vital to its realisation”, said Managing Director of Ascott Australia (Quest Apartment Hotels), David Mansfield.