Business Franchise Australia


Quest celebrating 35 years of corporate travel success

2023 marks 35 years of making corporate stay effortless for Quest Apartment Hotels, a member of the Ascott Limited, and there are more milestones on the horizon this year as Australasia’s largest serviced apartment brand continues to evolve its offering.

With 159 hotels and 13 additional properties in development, Quest will open 6 more properties by June 2025, representing an additional 469 rooms and bringing Quest’s room tally to over 9,400 spacious serviced apartments nationally.

Quest’s success in adapting to changing market conditions remains a key driver of the brand’s success. With a focus on incorporating ESG into day-to-day operations at properties across the country, to strategically locating new properties in emerging suburbs with strong growth prospects, Quest continues setting franchise business owners up for future success.

Design elements have evolved to incorporate local architecture and mixed-use developments. The first Quest was a 55 key red brick property that opened in 1988 in the inner-city Melbourne suburb of Fitzroy. The 83 key Quest Collingwood, the first of 4 properties to open in 2023, marked a full circle moment in terms of geography and architecture, with the new aparthotel just 15 minutes from the original site and incorporating red brick into the façade.

“Our people and culture are key to Quest’s success. The local knowledge and inherent intuition of Quest local business owners means they continue to provide the safe pair of hands and elevated service our guests expect. That hasn’t changed in 35 years.” says Managing Director at Ascott Australia, David Mansfield.