Quest Apartment Hotels has struck a three-year partnership with the Accommodation Association of Australia (AAoA) to promote the interests of franchisees.
The peak body represents the accommodation industry at state and federal tourism boards, industry committees and statutory agencies for the purpose of regulatory advocacy.
Legislative updates and industry roundtables further ensure Quest franchisees are kept informed and represented within Australia’s tourism sector.
Chief Operations Officer at Quest, David Mansfield said the partnership will help improve serviced apartment standards across Australia.
“The Quest franchisee network manage a large number of assets, staff and guests that support the tourism industry in Australia.
“It is, therefore, vital that hotel franchisees are taken into consideration by Australian regulators and policy makers when matters that affect the tourism industry are being addressed.
“This partnership will also help reduce barriers to investment, generate business opportunities and ensure franchisees understand their rights and obligations,” Mr Mansfield said.
The AAoA advocates for opportunities that support consumer demand, reduce regulatory barriers to investment, address labour shortages and ensure sustainable operations for its members.
Dean Long, CEO of Accommodation Association of Australia said “Quest Apartment Hotels’ decision to embarked on a three-year partnership is joining other leading accommodation brands and owners seeking to ensure the sector is represented by a united and concerted voice on issues affecting their businesses.
“Quest Apartment Hotels is one of the fastest growing accommodation brands in Australia with over 10,000 beds in city and regional locations, strengthening our insights to drive government action and assist in the continued growth of the accommodation sector to benefit the Australian economy” Mr Long said.