Quest invites new talent to operate greenfield properties
Quest Apartment Hotels appeared at the Franchising & Business Opportunities Expo, connecting with could-be franchise business operators from around the country to share a new approach to recruitment that presents an exciting opportunity.
Operating under its renowned business format franchise model, the global accommodation provider with more than 140 apartment hotels in Australia will now have a greater volume of opportunities available for expo attendees, with brand-new Quest Apartment Hotel candidates set to be considered for purchase of greenfield, new business operations.
Historically, Quest has only allowed existing Quest franchisees to operate new apartment hotels, but with an aggressive growth pipeline slated for the coming years, completed integration with parent company The Ascott Limited, and steady focus on business innovation, the established brand says it is throwing the net further and wider to get the best possible people at the helm.
“With The Ascott Limited in our corner, we are embarking on a period of growth and advancement”, said Quest’s general manager of franchise operations, David Ridgeway. “What we know is that the franchising sector is rife with talented, entrepreneurial individuals who have the business acumen and passion to own and run a Quest Apartment Hotel successfully, joining an esteemed line up of existing operators. With the new approach to what remains a rigorous recruitment process, we will consider greenfield opportunities for entirely new franchisees with the aptitude to take the reins in some of Australia’s most sought-after locations among the domestic corporate and leisure traveller.
Despite a challenging year in the accommodation and tourism sector, upended by lockdowns and domestic border closures, based on industry data (STR) Quest has outperformed the wider market.
“There is no denying that the past twelve months have been incredibly challenging, but fortunately Quest is focussed on the domestic market rather than international. Our franchisees were bolstered by the strength of the Quest model, extensive franchisor support and a fast-acting national sales team which secured accommodation contracts for essential workers across healthcare, mining, infrastructure and government”.
For more information on Quest Apartment Hotels go to www.questapartments.com.au.