Red Rooster Appoints New Director of Marketing


Red Rooster Appoints New Director of Marketing

Red Rooster has today announced that ASHLEY HUGHES has been appointed the new Director of Marketing for the brand. Hughes, previously Group Marketing Manager at KFC Australia brings a wealth of knowledge and experience to Red Rooster as it continues its transformation into Australia’s number one chicken QSR.

“I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand. The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential.” Hughes has stated.

Prior to starting at Red Rooster, Hughes spent over 6 years at KFC Australia in various marketing roles including Marketing Manager Brand Reputation and Group Marketing Manager. Ashley played a leading role in the marketing and development of the individual meals and value categories. He worked on numerous notable campaigns and launches including the ‘Shut Up And Take My Money’ value campaign, the launch of Flatbread Sliders, the renovation of the Twister Range and the popular Zinger Smiths Crisps.

The research analyst started his career in finance in the UK then moved to Australia and into the alcohol industry. First employed as a corporate strategy analyst for premium drinks company Diageo, Ashley later took on the roles of Brand Manager for well known spirits Johnnie Walker and Smirnoff Vodka. Hughes also spent a short time also working for Bacardi as Marketing Manager for white spirits before venturing into the world of chicken.

Red Rooster CEO NICK KEENAN has said:

“We are delighted to welcome Ashley Hughes to the Red Rooster family. We are excited by the growth in our business and the firstclass talent that it is attracting, and Ashley is representative of that. Ashley’s technical skillset gained at McKinsey, his success and experience at Diageo and KFC makes him one of the leading marketing professionals in Australia, and indeed one of the most experienced in QSR. He will be a central figure in the transformation of our brand, our product and the customer experience that builds customer loyalty today and long into our bright future.”

Hughes has spent time living in several countries including Japan, Australia, England and New Zealand where he did the majority of his schooling. He holds a Bachelor of Commerce, Marketing (Marketing and Japanese) from the University of Auckland.

When not being a marketer, Hughes is dad to four kids and lives in suburban Sydney where he is currently concentrating on building a backyard pool.