Business Franchise Australia


Retail Food Group Appoints new Director of Bakery & Café Division

ASX-listed global food and beverage company, Retail Food Group (RFG), is delighted to announce the appointment of Geoff Cockerill as the new Director of the Company’s Bakery & Café division.

In this role, Geoff will be overseeing leading franchising food brands Donut King, Michel’s Patisserie and Brumby’s Bakery.

Geoff has more than 20 years of experience working with large national and international organisations, and has also held leading roles in companies such as Diageo, Lion and most recently, Queensland Cricket, where he was the Chief Executive Officer.

Geoff’s work with national and international labels such as Johnnie Walker, Smirnoff, Corona and other leading beverage products, has garnered strong brand appreciation, making him the perfect fit to head some of Australia’s most iconic brands.

“I am very enthusiastic about the future and growth of classic Australian brands; Donut King, Michel’s Patisserie and Brumby’s Bakery, not only locally in Australia, but also on an international level”, Geoff said.

“Our strategy will be focussed on delighting our customers with market-leading products supported by on-going innovation and award-winning coffee.

“The retail environment continues to be challenging but I strongly believe we have the right brands and people to be successful.”

Geoff is a senior leader with a proven track record in driving organisational change, stakeholder engagement and delivering results across diverse teams and environments, both internationally and nationally, and has a passion for fast moving consumer goods and retail. His wealth of experience in business strategy, consumer marketing and general management will enhance positions of brands within the Bakery & Café division.