Business Franchise Australia


Retail Food Group franchisees converge for International Conference

Australia’s largest multi-food franchise operator Retail Food Group (RFG) will this week host over one thousand franchise business owners, supplier trade partners and RFG retail experts at the RFG 2013 Evolve Franchisee Conference and Trade Show. Delegates will converge on the Gold Coast, travelling from across Australia, New Zealand, Indonesia and America.             

In line with the Company’s focus on the innovation and evolution of its brands the Conference is themed ‘Evolve’ and will give franchisees inspiration for the future; featuring several major brand announcements as well as innovation workshops, motivational speakers and a 3000 square metre Trade Show.

The highlight of the Trade Show will undoubtedly be the real size shop fronts for each brand, where RFG will put its plan for the future on show, including brand evolutions, enhanced consumer touchpoints and innovations in food, products and store design.

RFG CEO and Managing Director Tony Alford said that the Conference will serve as a platform for RFG’s brand systems to make major announcements to the franchisees in their system. 

“The Evolve Franchisee Conference is the opportunity for our brand systems to share their plans for the future with our franchisees,” said Mr Alford.

“While these announcements will remain top secret until they are revealed at the Conference, they include new store designs, exciting business strategies and innovative marketing plans. 

“One of our most established brands is announcing an entirely new brand platform, while another is introducing a new partnership.” 

RFG’s 2013 Evolve Conference will feature guest motivational speakers including former captain of the Wallabies and rugby union star Stirling Mortlock and entrepreneur Ray Scicluna. Franchisees and support staff will be treated to a private event at Dreamworld as well as a Gala Dinner held at Gold Coast’s Convention and Exhibition Centre. 

The Conference will also play host to the Grand Finals of the Espresso Perfecto Barista Championships and the Crust and Pizza Capers Pizza Making Competitions.

RFG’s 2013 Evolve Conference and Trade Show will be held at the Gold Coast Convention and Exhibition Centre and Jupiter’s Casino from Tuesday 10 September to Thursday 12 September. 

Retail Food Group (RFG) is Australia’s largest multi‐food franchise operator. With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.