Retail Food Group Serves up Ultimate Coffee Satisfaction
Results are in for the annual Roy Morgan coffee and doughnut customer satisfaction survey, with Donut King – Australia’s largest specialty donut retailer – and Gloria Jean’s Coffees – the nation’s leading specialty coffee house – taking out second and third place respectively.
In a report published by Smart Company last week, Donut King placed second with an 86.3% rating, followed by stablemate Gloria Jean’s Coffees in third place, with a rating of 83% against other retail franchise competitors.
Retail Food Group’s Head of Coffee & Beverage, Fiona Maggs, expressed that this is a testament to the Group’s focus on coffee excellence.
“There is a great focus on creating the best customer experience and highlighting our specialty coffee across our suite of brands, and this achievement places us as the best of the best in their category,” she said.
“Our integrated approach to sourcing, roasting and distributing high-quality coffee has been paramount to our brands’ success, and ultimately, positioning Donut King and Gloria Jean’s Coffees as coffee specialists.”
The rankings were taken from Roy Morgan’s survey of close to 15,000 Australians aged 14-years and older, who were surveyed between October 2016 and September this year.
“Our Donut King franchise partners served more than 20 million loyal customers last year alone, and Gloria Jean’s Coffees 32 million, which emphasises our brands’ pole position and how highly they are regarded in the eyes of Australian consumers,” Fiona said.
RFG is Australia’s largest multi-brand retail food franchisor with a network of more than 2,500 outlets across 12 Brand Systems and 81 territories. As well, RFG is an emerging leader in the foodservice, dairy processing and wholesale bakery sectors.
Furthermore, the Company is a coffee specialist with an integrated approach to sourcing, roasting and distributing high-quality coffee. Combining passion with expertise, RFG creates an unforgettable experience, from crop to cup, through Di Bella Coffee Co.
To find out more about Retail Food Group, visit their website: www.rfg.com.au