RFG Drives Espresso to Go
Grabbing a quality barista made coffee on the run is about to become easier, with one of Australia’s largest retail food brand managers announcing plans to roll out new drive-thru facilities.
ASX-listed Retail Food Group Limited (RFG), which recently posted 4.9 per cent profit growth in FY12, will introduce drive-thru facilities at new Donut King and Esquires Coffee Houses outlets in Queensland.
On the back of a $28.5 million profit for 2011-12, the drive-thru concept is a new area of growth for RFG which has traditionally operated brands inside shopping centres. It also marks RFG’s move to broaden its exposure to all day trading parts while extending its impulse, treat and staple offers.
The first Esquires Coffee House drive-thru in Coomera is scheduled to open in early December 2012, with the first Donut King drive-thru due to open in Deagon in April 2013.
RFG National Sales and Leasing Coordination Manager Faith Manning said that the drive-thru facilities would enhance the customer experience at Donut King and Esquires Coffee House.
“Our franchisees are committed to providing the best possible experience for customers, and the new drive-thru facilities will offer a new and more convenient way for customers to enjoy a cup of our award-winning coffee,” Ms Manning said.