Business Franchise Australia


Roll’d Fuelling Murdoch’s Brightest With New Store at Murdoch University

Roll’d fuelling Murdoch’s brightest with new store at Murdoch University

Vietnamese juggernaut Roll’d has just opened its newest WA store at Murdoch University to great excitement (and hunger).

One of Australia’s quickest growing fast-casual dining restaurants, Roll’d celebrated its first on campus offering in WA by serving up fresh, delicious Vietnamese street food to ravenous students for free.

Roll’d Murdoch is lead by Raymond Widjaja, a small business owner since 1998 who loves the “rewarding and challenging” nature of being part of a successful brand.

“It is a space where you can dream, work and determine your own destination,” he said of his Roll’d franchisee family.

Roll’d offers the first authentic Vietnamese cuisine available in the new Student Hub of Murdoch University. Widjaja believes the brand will be extremely well received by some of Murdoch’s brightest minds.

Widjaja said of the learned location, “it is a unique market and offers the opportunity to work with students and make delicious food for students. We are confident that Roll’d Murdoch will be the pioneer for more fresh, healthy food offerings at universities across WA.”

Roll’d began with a single store in Melbourne’s CBD back in 2012. Since then, Roll’d has gone from strength to strength launching close to 70 stores in six years.

Growing up surrounded by delicious food and family, Roll’d is inspired by co-founder Bao Hoang’s Mum and Aunt’s home style Vietnamese cooking.

Now located in Victoria, New South Wales, ACT, South Australia, Queensland and Western Australia, Roll’d is continuing to grow and is looking to expand their Vietnamese offering to overseas locations later this year.

Roll’d is bringing the concept of family made Vietnamese street food to Australia. With a fresh, innovative and quality offering alongside a memorable experience, Roll’d was ranked fourth on the AFR’s Fast Starter (recognising Australia’s highest turnover businesses less than four year’s old) in 2016 and continues to thrive.

For more information on Roll’d Australia visit: www.Roll’