Australia’s leading dessert franchise San Churro has announced the launch of its new Signature Savoury menu, following the success of the brand’s savoury product trials in select stores.
In a company first, the franchise will expand on its dessert category to launch the new Spanish tapas range across 25 stores this month, with plans to expand further in the coming year.
The product trials took place in 2020, with consumer and loyalty (el SOCIAL) member research revealing a strong interest in an extension to include more snack-based and savoury products. This resulted in an incremental sales increase across all participating stores, which helped spearhead the launch across half of all stores nationwide.
“Our expansion to include a savoury product menu has been a long time coming and when we received such positive feedback from San Churro fans we knew this was the perfect time to see our Spanish tapas range come to life,” said San Churro CEO Giro Maurici. “We have carefully curated all savoury menu items to complement our much-loved churros dessert range, and this has been reaffirmed in our recent sale figures.”
The new menu celebrates the famous flavours of Spain, with cheesy croquettes, mouth-watering meatballs, traditional empanadas and a selection of toasties and pitas.
Leading the new menu design, San Churro’s Head of Product Development Zoe Farrell said, “While all items on the menu complement the flavours of our dessert range, we also needed to create a delicious savoury menu that was suitable for all types of dining experiences – from big groups enjoying a night out to on-the-go snacking. We can’t wait to show you just how perfectly sweet and savoury pair.”
The Signature Savoury menu is exclusively available at select stores nationwide for dine in, pick-up and delivery. Australians can choose from four tapas plates for $30, six plates for $45 or eight plates for $60.