San Churro Launches Revamped Membership Program

Leading Australian dessert franchise and Chocolateria San Churro has announced the launch of its revamped membership program el SOCIAL and a new direct delivery service, partnering with hospitality POS, loyalty membership and IT specialist Redcat and global delivery service DoorDash.

The refreshed loyalty program will see a new interface and host of features launch across the San Churro el SOCIAL website and app, designed by Redcat to offer a seamless brand experience across each customer touchpoint.

Key features of the program include a digital membership card (hosted via the el SOCIAL app), contactless payment capability, live status updates on both earned points and rewards available, transaction history, San Churro store locator, online ordering, and more.

In addition, el SOCIAL members will receive personalised offers to pair with purchases based on Redcat’s behaviour data.

 

“We evaluated the market – and, forming these new partnerships with technology specialists Redcat and DoorDash were an absolute must. The services available by them both were in line with the direction of our business, and Redcat in particular counts a strong network of third parties they’ve worked with for progressive integration,” said San Churro CEO Giro Maurici.

 

Thomas Stephens, GM of Australia, DoorDash, “Food delivery has become a lifeline for restaurants to reach customers during the pandemic and on the path to recovery, and as this demand for at-home food delivery continues to grow across Australia, we’re looking forward to providing San Churro and its customers with first-class online hospitality experiences.”

 

By the end of the month, San Churro will also launch its newest partnership with Google, allowing customers to order food for pickup straight from Google Search or Google Maps.

Find the closest San Churro store at sanchurro.com or follow on social via Facebook (@SanChurro) or Instagram (@SanChurro_AU).