Sky-high with Pretzels
Australia’s busiest airport welcomed tasty new resident Pretzel World to its extensive new-look dining precinct last month. As part of phase one of the broader redevelopment of Sydney’s International Terminal, the new Pretzel World store opened its doors on 24 January 2015 in the bigger and better T1.
The international terminal, which sees over 13 million passengers pass through each year, has undergone initial developments with extensive improvements to continue to roll out over the coming months which will seek to accommodate the airport’s huge influx of international travellers, and cater to holiday-makers and travellers’ needs - especially in the food and drink category.
Pretzel World was selected to join the airport’s new and improved food precinct thanks to growing popularity and its fresh, tasty, healthy and quality offering. The store opening is the brand’s first foray into this high volume market and will provide a great ‘taste test’ for overseas interest in the lead up to its expansion into the UAE in the coming months.
The move for Pretzel World into the airport’s international food court will not only see the brand expand its everyday offering; but will also offer a beer choices.
Pretzel World CEO, Stan Gordon says the opening in Sydney’s T1 airport terminal is a great addition to the Australian Pretzel World offering, and an exciting step in the right direction as the brand continues to investigate overseas efforts.
“It is absolutely fantastic to see our local Pretzel World brand going from strength to strength. With the opening of another store in such a high-profile location with international foot traffic, it certainly endorses our brand’s credibility. This is a critical move for us as we continue to extend and introduce the brand into new markets. We’re looking forward to the success of this store in such a prominent spot in one of Australia’s key and extensively visited locations,” he said.
Pretzel World Sydney Airport is owned and operated by international SSP, a global food operator who provides food and beverage offerings in over 29 countries.
“I’m excited and confident Pretzel World will do well here at Sydney’s International Terminal. Since opening for trade we’ve seen a huge amount of interest from both local travellers and international visitors and we’re certain this momentum will only continue in the coming months,” a spokesman from SSP said.
Providing a delicious assortment of melt-in-your-mouth flavours – and not to mention the perfect travel companion or pre-flight snack – the store hand-rolls and bakes pretzels on-site daily, catering to sweet or savoury tastes with an array of options suitable for any time of the day or night.
Gordon added, “Things are really looking great for the Pretzel World brand. Who doesn't enjoy a sweet treat or to try something fresh and tasty when they’re travelling … and it’s healthy at that! We’re in the business of snacks and treats, and launching Pretzel World at Sydney’s International Terminal is going to mean plenty of hungry travellers are being well looked after.”
The 100% Australian-owned company, a brand under the Franchised Food Company banner, uses local ingredients and suppliers.