Business Franchise Australia


SmileDirectClub celebrates over a year in Australia

SmileDirectClub, oral care company with the first MedTech platform for teeth straightening, is celebrating its first birthday in Australia, reaching a milestone of 26,260 smiles across the nation.

In the last year, the company has rolled out a series of SmileShop storefronts, with six currently in operation in landmark metropolitan locations. The brand entered the Australian market with these SmileShops located in co-working facilities as part of its growth strategy and have since re-launched to retail store fronts. Since launch, the company has achieved more than 26,000 smiles across Australia.   

Although SmileShops are currently in most capital cities, regional Australia are also grinners. Locals from Byron Bay to Broome have accessed the service using the SmileDirectClub’s dentist-directed, easy-to-use, at-home impression kits. Teledentistry has the potential to benefit millions of Australians across regional areas by making teeth straightening more accessible and affordable. During the height of the pandemic, SmileDirectClub saw a 200% growth in its home impression kit business in March and April.

“It’s an honour to celebrate an important milestone with such a successful year. SmileDirectClub is thrilled to be supporting the local economy by rolling out our SmileShop storefronts, says Jason Coglan, Vice President of SmileDirectClub, Australia and New Zealand.

“With a mission to empower Aussies to realise the life-changing potential of their smiles, SmileDirectClub will continue to increase access to affordable and convenient aligner therapy through our SmileShops and our dentist directed at-home impression kits.”

Since its founding in 2014 by Alex Fenkell and Jordan Katzman, SmileDirectClub has served over 1,000,000 customers globally. With lockdown restrictions affecting many industries including the dental sector, SmileDirectClub provided continuity of care for its Club Members through its teledentistry platform and by quickly pivoting to offer dentist-directed, at-home impression kits to those who couldn’t visit a SmileShop.