Smoothie stars awarded at Boost

Some of the superstars of Australian retail have been recognised for their high achievement at Boost Juice’s annual conference in Thailand.

Boost Juice founder Janine Allis joined over 300 store partners, business managers, suppliers and support office team members at the event in Phuket last week.

CEO Scott Meneilly said the week culminated in a gala dinner featuring at which standout performers were awarded for their achievements. The evening also featured celebrity performer Tim Omaji (AKA Timomatic) as a surprise to partners and to celebrate Boost’s milestone 15 years of successful operations.

“This has been a huge year for Boost – we’ve opened 25 new stores in the past financial year alone – and this kind of growth just isn’t possible 15 years into a business journey without having some real superstars in the team,” he said.

“Our store partners are the life and soul of our business and it gives us enormous pleasure to highlight their extraordinary achievements.

“Our National Partner of the Year award was won by Sam and Salim Aad, who delivered great leadership into our network while simultaneously juggling two stores and four young children. They are a truly impressive partnership and we’re really proud of them.

“Mystery shopping shows us what our stores are like through our customers’ eyes so we particularly love it when our partners excel in this area. This year, our Mystery Shopper Excellence award received no less than nine perfect scores – a huge congratulations to our Erina Fair store on that great achievement!”

CEO Scott with Sam & Salim

Each year Boost bestows three awards that represent personal characteristics valued by the brand.

Scott said, “The Kokoda Awards for Endurance, Courage and Mateship are very special awards that embody our values as a business. The recipients of these awards have gone above and beyond the call of duty.

“The winners of these awards were Steve Hilton, from Townsville, Gavin Heseltine, from Albany, and Bhavin Rokadia, who owns six of our Sydney stores – Macquarie, Macquarie University, Broadway, Harbourside, Oxford Square and Bondi Beach.”

Boost continues to experience strong growth as a brand both domestically and internationally, and has just opened its 150th international store in addition to almost 250 Australian stores.

Complete list of Boost award winners:

National Partner of the Year

Sam & Salim Aad

Rookie Partner of the Year

Phil Dolman

Supplier of the Year

Operations Team Member of the Year

Entyce Innovative Food Solutions

Monica Jenkins

BM of the Year

Dek Ric Sum

National Highest Comp Growth


Mystery Shopper Excellence

Erina Fair

Kokoda Award - Endurance

Steve Hilton

Kokoda Award - Courage

Gavin Heseltine

Kokoda Award - Mateship

Bhavin Rokadia


State Partner of the Year - NSW/ACT


Sam & Salim Aad

State Partner of the Year - QLD

Andy Stribling & Colin Webster

State Partner of the Year - SA/ NT

Claude & Cory Feltrin

State Partner of the Year - VIC/TAS

Doug & Cathy Hodgson

State Partner of the Year - WA

Venkatesh Badra, Pugal Chinnapan & Thaarak Cidi


Excellence in Operations - NSW/ACT



Excellence in Operations - QLD


Excellence in Operations - SA/ NT


Excellence in Operations - VIC/TAS

Monash University

Excellence in Operations - WA

Harbour Town Perth


Highest Comp Growth of the Year - NSW/ACT



Highest Comp Growth of the Year - QLD


Highest Comp Growth of the Year - SA/ NT

Myer Centre

Highest Comp Growth of the Year - VIC/TAS


Highest Comp Growth of the Year - WA



SLAM Achievement Award - NSW/ ACT


Macarthur Square

SLAM Achievement Award - QLD

Victoria Point

SLAM Achievement Award - SA/ NT


SLAM Achievement Award - VIC/TAS


SLAM Achievement Award - WA

Baldivis, Ellenbrook & Rockingham