SNAP FITNESS: A passion for changing lives.
Snap Fitness first began Franchising in 2004, back in Minnesota, US A. Since the company’s establishment in Australia in 2009, the premium 24/7 fitness club has gone from strength to strength.
With over 2000 clubs globally of which 210 clubs are operating across Australia and another 53 in New Zealand, Snap Fitness offers the security of an internationally recognised brand and has proven that innovation is the key to brand agility as it provides the most rewarding fitness experience in the world. The company currently has over 20 clubs in development in Australia and New Zealand, making a Snap Fitness franchise a great opportunity for potential franchisees to enter into an established yet growing brand.
Snap Fitness Product Offering
Snap Fitness offers premium 24/7 fitness clubs, with the main advantage of Snap Fitness being that they have the potential to add many different features and services in order to remain competitive against major ‘big box’ clubs and their traditional competitors.
Many of the clubs offer a full range of services including group-fitness classes, personal training and child minding. Every Snap Fitness club has state of the art free weights and cardiovascular equipment from Matrix, Techno Gym or Cybex.
Snap Fitness provides their members with high value at a lower cost. The company aims to add fun to fitness – with 6-week transformation challenges, Myzone challenges, and social events to attract a wide range of customers.
All clubs are fitted out with Myzone technology, which allows members to achieve greater results through an innovative heart-rate based system that allows members to monitor their heart rate, calories and effort, with a focus on rewarding effort rather than fitness. Snap Fitness has also recently launched Myzone Myfit 24/7 Functional workouts providing members the flexibility to complete a high-intensity express functional workout any time of the day.
The Snap Fitness Customer
Snap Fitness has over 230,000 members across Australia and New Zealand, and their clubs traditionally attract everyday health and fitness conscious people. Snap Fitness is for everyone – from the beginner to the advanced athlete.
The Snap Fitness Franchisee
When it comes to the ‘perfect’ Snap Fitness franchisee, it’s not one size fits all. The company’s franchise partners come from a broad range of areas.
Some attributes Snap Fitness look for in potential franchisees include:
- Ideally, an owner operator – not necessary in a full-time capacity, but driven to be hands-on and have a connection with their business and corporate head office. They usually connect in with their Club Manager at least once per day
- Previous business experience
- A passion for changing lives
- Motivated by results
- Possess an entrepreneurial spirit
- Passionate about embracing a Global Brand and buying into a Global Franchise system.
- Personal worth around $500K nett to meet finance approval
- Franchisee’s don’t necessarily have to be fitness enthusiasts however there are many in the Franchise network who are.
There are currently available Snap Fitness franchise locations available regionally across Australia. The company’s next main focus is to expand within the Melbourne and Adelaide markets, which are predicted to be the next big areas of growth opportunity for Snap Fitness. Adelaide typically has lower operating costs for franchisees, and Melbourne is the fastest growing city in Australia, making both locations fantastic opportunities for interested franchise partners.
Snap Fitness have a fully dedicated franchise sales, real-estate and brand performance team allocated to each club to assist from the first franchise enquiry through to finding the right location and opening the doors to your new club, as well as ongoing management and operations processes and
support. The company runs an internal workshop called Snap Fitness University, which is a 5-day intensive program that is open to new franchisees and club managers plus there is ongoing face-to-face education training, webinars and an annual Snap Fitness Summit which provides Franchisees
the opportunity to learn from and connect with other franchisees and suppliers through a ‘ONE TEAM’ approach.
It is achievable for a club to hit 1000 members within the first 12 months of trade, making a Snap Fitness franchise an attractive prospect. After those initial 12 months, the focus is to retain the members with a great club culture, which is a key focus for the brand. This assists franchisees in achieving
more growth in the second 12 months of business.
Snap Fitness and the Franchising Industry
The team at Snap Fitness explain that the fitness industry to be extremely exciting, rewarding and evolving at a rapid pace. A strong brand that evolves with the current global trends, within a proven model will stand out from the competition. Snap Fitness has set the foundations to be a dominating brand, and the evidence has shown as the company continues consistent growth and franchisees find ongoing success.