International Mental Health Month kicks off this October and Snap Fitness Australia is partnering with mental health charity, LIVIN.

The partnership will aim raise vital funds and awareness to support LIVIN’s cutting edge education programs, apparel and community awareness initiatives , promoting the organisation’s mantra It Ain’t Weak to Speak.

Snap Fitness clubs will rally their communities throughout the month to support the cause through positive mental and physical health challenges, setting the ambitious goal of raising more than $50,000 nationwide for the cause.

Snap Fitness Chief Executive Officer, Chris Caldwell, said he is excited to see what the fitness community can achieve through facilitating positive physical activity and open conversations around mental health.

“At Snap Fitness our goal has always been to have an all-encompassing approach to health and wellness – we know the strong links between physical and mental health,” said Mr Caldwell.

“The existing mental health issues our society is suffering has been heightened this year with the global pandemic, so it’s never been more important for the entire country to get behind this cause and do something to create positive change in their communities.”

LIVIN Founder, Casey Lyons, said the partnership will give Australians a timely reminder to focus on their overall health and wellbeing, both physical and mental.

“2020 has been a challenging year for everyone, taking a serious toll on those who suffer from mental health issues or even those who may be experiencing these issues for the first time,” said Casey Lyons.

“LIVIN was created to break the stigma of mental health – and while we understand many Aussies aren’t in a position to contribute financially to this campaign, we are asking everyone to take some time to focus on their mental health this month.”

Snap Fitness’ fundraising activities begin from 1 September and run through to 31 October 2020, including an in-club mental health challenge, local fundraising initiatives and an online Virtual Mediation Session.