Snap Fitness Opens Five New Clubs In Five Weeks
Snap Fitness will this week open its fifth new club in just five weeks across four states as it powers towards 300 clubs in Australia and New Zealand. With new locations in Queensland, New South Wales, Victoria and Western Australia, the opening spree brings Snap Fitness ANZ network total to 274 clubs.
Snap Fitness CEO Ty Menzies said the busy opening schedule comes as the brand adapts to modern consumer trends, and is just the beginning of further expansion with an additional 13 sites already secured for 2020 openings.
“The local gym used to be a place where you went solely to improve your physical health – not anymore,” said Mr Menzies.
“Snap Fitness is leading the way by introducing a broader offering for our communities, creating spaces focused more holistically on exercise, nutrition, sleep and social wellness.”
Innovations currently being rolled out to clubs include functional zones, High-Intensity Interval Training (HIIT) group workouts and technology-based results tracking.
“Snap Fitness memberships now come with access to Myzone technology, giving members the option to wear a heart rate monitor to track their progress, compare their scores with others and get the most from their workouts,” said Mr Menzies.
“It’s all about staying at the forefront of fitness technology, and with advancements coming faster than ever before we’re committed to staying ahead of global consumer trends to continually bring new innovations to our expanding network for our members.”
Snap Fitness clubs typically require a 500m2 footprint in a central, accessible location, making space a key priority for its property team when identifying a new territory for a club.
“We bring the features of a big box gym to the local community in a much more accessible environment and in locations that are convenient for our members,” said Mr Menzies.
“With a strict location checklist to make sure we find the perfect space, this can often be the most challenging part of a new opening, but it’s integral to the success of our clubs.”
Looking ahead, it’s clear Snap Fitness is showing no signs of slowing down.
“We have another five club openings still to come this year, and thirteen already in the works for 2020, so we’re running full pace into the New Year,” said Mr Menzies.
Recent Club Openings:
- Rochedale, Queensland
- Beercroft, New South Wales
- Morley, Western Australia
- Haberfield, New South Wales
- Hervey Bay, Queensland