Business Franchise Australia


Snap On Tools

‘Support for Growth’

Snap-on Tools is preparing to celebrate 100 years of putting high-quality tools and equipment into the hands of mechanics, engineers and other professional tool users in 2020.

Established in 1920, Snap-on Incorporated is fast approaching a century of being one of the top international manufacturers of high-quality tools. After 30 years in the Australian market, Snap-on Tools continues to perform, providing robust financial results for its network of over 180 franchisees.

Snap-on Tools is a subsidiary of Snap-on Inc., a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional technicians, with an established network of operations across the world.

Snap-on Tools prides itself on providing extensive training and ongoing support for its franchisees from the well-established franchisees to those who are brand new

to the industry. No previous mechanical experience is required to be a franchisee, but it is essential to have a passion for building strong relationships with your customers and having good sales skills.

Business Franchise Magazine Australia and New Zealand spoke with Stacey Gilbert, Snap-on’s National Franchise Manager, “Snap-on Tools believes in investing in our franchisees’ success by providing ongoing training for both personal and business development. We also offer the franchisees the best possible suppliers for services, such as HR, bookkeeping and insurance, experts who understand what it is like to be a franchisee. New franchisees can access an exclusive finance package to help set up their franchise.”

David Johnson, Snap-on’s 2018 Rookie Franchisee of the Year, bought his Snap-on Tools franchise in October 2017. He has worked for many years in mechanical roles, but more recently in sales and business development within the industry.

“I had wanted to own my own business for some time and had looked at a number of different businesses. I was familiar with the brand and Snap-on’s strong reputation in the market. The Snap-on franchise was the perfect fit, and the available territory and the timing fell into place.

We were offered an available territory which was in a great location, and Snap-on took care of the truck, fit out, initial stock selection, etc. I undertook a week-long training session in Dallas, Texas, covering sales training and franchise ownership, plus 4 weeks on the job training with a franchise development manager. Snap-on run a guided online discovery tour for prospective franchisees, introducing them to the business and the franchise model. We also spoke with the finance department to get the lowdown on the financial arrangements and went out with current franchisees to see how they were getting on with their Snap-on franchises.

After 6 months in the business, there was a further 2-day training course for new franchisees. In addition, there are ongoing monthly sales meetings and 6-monthly tool expo’s – giving you the chance to ‘learn more and earn more.’”

For experienced franchisees, financial incentives and ongoing support through training and development help them to grow and expand their businesses. Stacey said, “We are constantly responding to our franchisees’ feedback and evolving our services to meet their needs. For example, webinars covering all aspects of the business are being developed so that franchisees can access support whenever they need it.”

The training you get is next level. Your first weeks on the road are challenging but you will be mentored by a territory manager. They are there to help you with the smaller things that may pop up, to help you stay grounded and focused on your training, assist you with following up on the order and delivery process and also connect you to the right people within the Snap-on business.”

The long-term goal is to not only expand the number of Snap-on Tools franchisees
in Australia and New Zealand but also increase the number of franchisees who own several franchises. Stacey proudly adds, “Snap-on Tools are committed to ‘Support for Growth’ and have tripled the number of owners who own multiple franchises over the last 4 years. Recently, we were awarded

No 1 in the Expansion category of the 10 Thousand Feet Top Franchise Awards which are awards based on feedback from our own franchisees.”

Mark highly recommends becoming a franchisee for Snap-on Tools.

“If someone was looking to join the Snap-on franchise, I would tell them go for it, The Snap-on brand is well known, you get the support and training you need and will meet amazing people and form lifetime friendships. It’s been a great franchise system for us to be part of. Just follow the Snap-on program, the systems in place work.”

Snap-On Tools is always looking to expand into other states and territories in Australia & New Zealand. If you want to be like David and Mark and find fulfillment, success and a great lifestyle with a supportive and knowledgeable franchise, contact Snap-on today:

AUS: 1800 762 766 | NZ: 0800 762 766