Snooze launches Ground-breaking Mobile Website


Snooze recently unveiled its new mobile and tablet compatible website – the first of its kind in the Australian bedding market.

The new mobile-friendly website promises to give customers the best possible user experience while browsing on devices such as iPhones, Galaxy SIII and iPads.

The launch comes in response to recent insight from Snooze’s website analytics that identified a trend towards shoppers using mobile devices to research products and compare prices.

Snooze Managing Director, Simon Beaty, commented, “In the past year, mobile traffic on the Snooze website has increased by more than 400 per cent. Such a significant increase in mobile website usage is impossible to ignore as a retailer.”

With very few competitors using a dedicated mobile website, Snooze’s solution was to develop a platform that targeted the growing tablet audience while simplifying the consumer’s online experience.

Mr Beaty continued, “Technology is rapidly changing purchasing behaviour and the way shoppers interact with retailers. As a result – and as a commitment to our customers – it was important that Snooze invested in developing a tailored retail solution to suit both online and in store”.