The new design was the result of two years of research and customer feedback.
After debuting its newly redesigned restaurant in Parramatta, Soul Origin has plans to launch 35 more by 2025.
Adam Neil, Chief Operating Officer of Soul Origin said their refurbishment plans include updating 15 of its more than 150 restaurants whilst 20 new ones will be built in 2025.
Neil explained that the new look is the result of two years of thorough research, which revealed that customers were seeking a refresh. Soul Origin used this feedback to further differentiate itself within the market.
What sets this design apart is Soul Origin’s decision to make its coffee offering the focal point of the restaurant refresh. The updated layout includes dedicated coffee zones which Neil said aims to showcase the chain’s passion for barista-made beverages.
This focus is complemented by the use of natural textures and warm tones, creating a local and welcoming atmosphere. The enhanced design includes digital menu boards strategically positioned to tell the brand’s story whilst highlighting menu items with visually engaging content.
“We display throughout the new redesign natural and light textures and natural finishes to ensure it has a local feel,” Neil adds. These touches align with Soul Origin’s broader mission of delivering freshness and quality every day.
The Parramatta flagship is just the beginning. Soul Origin has outlined an ambitious plan to roll out the new design across its network, including 15 existing stores and 20 new ones by 2025. Two of these will feature the brand’s first drive-through stores, marking another milestone in its growth.