South Korea’s Hottest Celebrity Chef Brings the Flavours of Seoul to Melbourne


Melburnians can finally get a taste of what all the hype is about with Australia’s first Paik’s Noodle now open in Melbourne!



With over 2,000 venues worldwide, several TV shows and a cult following of over 5 million YouTube subscribers, Jong-won Paik has finally brought his noodles empire to Australia.

The hot new flagship store has been enthusiastically embraced by Melburnians since opening earlier in the year and now, Paik plans to open a further two stores in Melbourne by the end of 2022. Sydneysiders and Brisbanites won’t have to wait too long either, with stores proposed to open in each city in 2023.

A world-renowned celebrity chef, Paik is famous for his comforting traditional South Korean dishes that combine fermented Korean flavours with Chinese-style meals. Instantly recognisable from their fresh taste and silky, springy texture, Paik’s famous thick wheat noodles are handmade in-house daily.

Comprising nine dishes starting at just $11, guests can indulge in the authentic flavours of Korea with noodles doused in Paik’s patented decadent black bean sauce, through to comforting spicy seafood noodle soup. Managing Director, Iris Cheng says, “We’ve had feedback from Koreans living in Australia for a long time that this is the exact flavour they would get at home.”

With a license to serve delicious Korean favourites and beverages till late, Paik’s is bound to be a hit for party-goers or busy office workers, who can wash down their authentic cuisine with an array of Korean refreshments including Korean rice wine, Cass Beer and Bongbong Grapefruit fizzy soda.