StreetStrider embarks on National Franchise Rollout


The Australian distributors of the world’s first elliptical cross trainer on wheels have embarked on a national franchise campaign after the overwhelming success of its first distributor.

StreetStriding, described as running on air, combines the benefits of jogging, skiing and cycling, and has already made waves in Queensland, WA, NSW and the Northern Territory.

It plans to take advantage of the three billion dollar a year fitness industry that is forecasted to grow from three to almost six percent between 2012 and 2017.

Gold Coast based Shane Martin came across the StreetStrider while holidaying in California in March last year.

“I needed a knee reconstruction at the time and thought the Strider was a great low impact exercise alternative which wouldn’t inflame my injury,” says Shane.

“When I first saw the machine cruising down the sidewalks in the US I knew it would be a hit here, and the results so far have been overwhelming.

“Since then we’ve fine tuned our distributorship model to ensure its best success before a full launch to the franchise market across the country.”

Since its launch Shane and business partner Adam Fletcher have sold the head-turning fitness product through their online store, as well as test the franchise market with the select number of distributors.

The unique exercise machine was invented by Professor David Kraus, a science teacher at the University of Alabama at Birmingham, after searching for a better way to combine his love of bike riding with less stressful exercise.

The machine burns over 1,000 calories an hour has been featured on NBC’s The Biggest Loser, and TV sitcom Modern Family, as well as endorsed by the American Council of Exercise.

One of the company’s first franchise in the Northern Territory has helped define its new three tiered distributor model.

Franchise owner Paula Power says she first saw the StreetStrider on a TV commercial at the beginning of 2012 and immediately thought it was a winner.

“I initially bought the StreetStrider as a form of cardiovascular exercise, but soon realised its potential as a business,” Paula says.

“I ride it along the road where I live and also along the bike paths throughout Darwin where people either stop and stare or approach me about it, so it’s very easy to promote.

“The majority of enquiries come from people aged between 35 and 55, a demographic that is looking to stay fit and healthy and also have the disposable income to engage in something new.”

The three-tiered franchise model includes a non-territory specific level starting at $11,495 plus GST, and two territory specific levels from $19,495 plus GST.

All include two StreetStrider models, a range of accessories and marketing materials.

The StreetStrider starts from $1,199 with the company looking to import a children’s model in the New Year.

The company has also gained preferred supplier status with the Townville Cowboys NRL team and is in negotiations with the South Sydney Rabbitohs and the Melbourne Storm.