Subway is celebrating a major milestone in its global brand transformation, with the 100th of its next-generation flagship restaurants opening in Australia.
As part of a global commitment designed to modernise the Subway consumer dining experience, the new-look Subway Ultimo in Sydney joins 99 other restaurants that have transformed with a bright new design that focuses on the provenance of Subway’s fresh produce.
The transformation program boasts a wide range of modern features designed to encourage guests to rediscover eating fresh with Subway, featuring vibrant décor and wall art, curated music, digital menus, new flooring and comfortable seating, as well as the convenience of USB charging ports and free Wi-Fi.
Subway Australia Country Director, Chris Churchmichael, said Subway’s new-look restaurants were part of the brand’s invitation to Australians to experience what is new at Subway.
“In the past 18-months we’ve revitalised our core ingredients with 20 new or improved ingredients, expanded our menu and launched our next-generation restaurant program,” Mr Churchmichael said.
“If you haven’t been to Subway recently, there’s no better time to visit, with our next-generation restaurants now open in 100 locations across Australia.
23 years after first opening and 15 years since their last remodel in 2004, Subway Ultimo has joined many Subway franchise owners currently undertaking, or have undertaken, a complete restaurant transformation with our industry leading design.
“We’re excited to welcome Subway Ultimo to the family of next-generation Subway restaurants, all of which remain committed to offering our guests a fresh experience, whether with dine-in, takeaway, remote ordering or delivery,” Mr Churchmichael said.