Business Franchise Australia


SumoSalad hires Chief Customer Officer to support strategic vision

Lawrence-Mitchell-025-(4).jpgSumoSalad, Australia’s largest healthy fast food restaurant chain, has appointed Lawrence Mitchell to the role of Chief Customer Officer.

Mr Mitchell will be responsible for enhancing the experience of customers when they engage with SumoSalad in store, via the app or online.

SumoSalad Chief Executive Officer Luke Baylis said: “This new position reflects SumoSalad’s focus on enhancing our customers’ overall experience and maintaining our position at the forefront of developments in the healthy fast food industry.

“At SumoSalad we are completely focused on deepening our understanding of how technology, health and food intersect.”

Mr Mitchell will be responsible for improving the way SumoSalad engages and interacts with its customers across Sumo’s 115 stores, app, web site and other touch points.

“SumoSalad provides healthy, tasty and affordable food,” Mr Mitchell said.

“My role will be to deepen our knowledge of our customers, and create strong offerings and experiences that enable them to easily access great tasting, nutrition-rich food and drink. I’m excited to join the Sumo squad at such an exciting moment in the journey.”