Travellers leaving from Melbourne Airport can now say goodbye to typical ‘airport food’ and say hello to a healthier journey with the opening of SumoSalad at the Virgin Terminal (T2).
Australia’s largest healthy fast food restaurant chain have taken the next step in their business transformation journey while by captialising on a growing consumer demand for healthier foods on the go.
SumoSalad Chief Executive Officer, Luke Baylis, said the store was the first at Melbourne Airport, following the successful opening of a similar store at the Sydney International airport terminal.
The store opening is in line with the strategic direction outlined by Sumo earlier this year, which will help to future proof the business by moving away from traditional outlets and into more appropriate, customer-focussed locations.
“Consumers – whether they are getting on plane or getting lunch on a work day are demanding healthier options. SumoSalad are completely focused on meeting these changing needs and are rising to expectations by making our food more convenient, and even better value,” Mr Baylis said.
“We want to take Australia off the podium of being one of the world’s fattest nations. We take this matter very seriously and see the solution as encouraging socially responsible private enterprise to make better food choices more readily available.
“Our customers have been telling us that there are other, more suitable places for our stores, and the opening of the Virgin Terminal store is in line with our objective to grow our presence in transport hubs and in educational and entertainment precincts.
“We are working to fulfil our mission of making great tasting, nutritious food accessible, offering our time sensitive customers the option to eat healthy food.”
Mr Baylis said that SumoSalad had plans to open further stores in the coming months at Caltex sites while also launching its pilot of delivery services to homes and offices.