Swimart Celebrates 35 years in Business!

Swimart Celebrates 35 years in Business!

Swimart, one of Australasia’s largest pool and spa specialist groups, is celebrating a major milestone: 35 years in business.

Starting in 1983 with a single retail store in Killara, NSW, Swimart has steadily grown into a trusted expert in pool and spa care – and hugely successful franchise – with 75 stores across Australia and New Zealand and a fleet of over 220 mobile service vans.

"We are an agile company that is customer focussed and service orientated, and we work closely with our franchise partners to educate pool and spa owners about how to get the most out of their investment," says Swimart Franchise Development Manager Alex Johnson.

Bucking the current trend, Alex also attributes Swimart's success to its long-standing franchisees, including Bob Tully, Reg Blue and Murray Lonie, who have been with the franchise for up to and over 30 years!

About Swimart

Starting with a single retail store in Killara, NSW, Swimart has steadily grown into a trusted expert in pool and spa care – and a hugely successful franchise – with 75 stores across Australia and New Zealand and a fleet of over 220 mobile service vans.

Founded by Soon Sinn Goh just three years after migrating to Australia from Malaysia, Swimart continues to evolve as one of Australasia’s largest pool and spa specialist groups.

Swimart is owned by ASX-listed Waterco Ltd (ASX:WAT), a manufacturer, marketer and distributor of water treatment products.

Long serving franchisees (29-30 years) include:

Bob Tully, Campbelltown (NSW)

Bob was the store manager at Brian Archer Swimming Pools in Miranda, which was purchased by Swimart in 1984. Bob then became Swimart's first franchise manager, and he subsequently purchased the Campbelltown store soon after.

"Swimart provides its franchisees with fantastic marketing and advertising support, and it's really good with keeping up with products trends and technology. It's good to be part of a company that moves with the times. It's also good to have loyal customers, some of whom have been with us for more than 20 years."

Reg Blue, Camp Hill (Qld)

 Reg started working as Swimart store manager in 1989 before purchasing the Camp Hill franchise in 1995, which he still owns today.

"I saw the potential in the Swimart franchisee and, having worked as a manager for a Swimart franchisee I saw how successful the business model was. I believe the company's success comes down to a reputable brand, quality products and high-quality training and support. Swimart has also been instrumental in educating Australian pool owners about water safety and healthy."

Industry trends:

Pool owners test water quality more regularly – weekly/fortnightly as opposed to bi-annually

Chlorine sales have dropped significantly as pool owners demand healthier, low chlorine sanitisation alternatives

Professional pool care services have increased as pool owners become more time poor

Automation and sustainability are now part of the conversation

Key Swimart milestones:

1980 – Soon Sinn Goh migrates to Australia from Malaysia where he worked in his father’s civil engineering business which built reservoirs, water treatment plants and pipeworks for the Government of Malaysia

1983 – Soon Sinn Goh acquires land/property at 554 Pacific Highway, Killara and commences business as a retail pool store trading as Swimart Killara

1986 – Commences business as a Franchisor

1987 – Welcomes first franchisee, John Pavett, at Miranda where he remains with Swimart until 2017 (until he passed away)

1988 – Expands considerably by acquiring Swimworld Wholesale Pty Ltd, Swimworld Retail Pty Ltd and Poolquip Pty Ltd

2018 – Celebrates 35 years in business

Congratulations Swimart!

Swimart Celebrates 35 years in Business!